Perfume brand Jo Malone has apologised to the actor John Boyega for cutting him out of an advert he conceived, directed and starred in when it was launched in China.. Boyega … “What I would say to Disney is do not bring out a Black character, market them to be much more important in the franchise than they are and then have them pushed to the side. Jo Malone did apologise, saying in a statement: “We deeply apologise for what, on our end, was a mistake in the local execution of the John Boyega campaign. The … Star Wars actor John Boyega has announced his decision to step down as an ambassador for British brand Jo Malone London following the revelation … The actor, who won much praise for his uncompromising protests following the death of George Floyd, also spoke about his experiences handling the racist backlash to his casting in the franchise. John Boyega is an incredible talent, artist and person and we were proud to have him as part of our Jo Malone London family. Home to wild horses and flowers, the vast and extravagant grasslands span areas in Hungary and Ukraine across central Asia to Manchuria in the east. Earlier this month, Boyega highlighted what he perceived to be systemic racism encountered during his time filming Star Wars. @katie_strick. In 2015, the Chinese version of the poster for Star Wars: The Force Awakens significantly reduced his character’s prominence. Let's unpack the John Boyega and Jo Malone advert debacle, and how the bait-and-switch is a missed opportunity for a stance against racism. The film celebrated my personal story – showcasing my home town, including my friends and featuring my family.”. https://www.bet.com/.../09/15/john-boyega-british-company-jo-malone.html Jo Malone London has named its first "London Gent," and he couldn't be a more perfect fit. “John Boyega is an incredible talent, artist and person and we were proud to have him as part of our Jo Malone London family. John Boyega has resigned from his role as a brand ambassador for British cologne company Jo Malone following the news he was cut out of the Chinese version of a commercial he had conceived. In 2015, Boyega made global headlines when his image on the China release posters of “Star Wars: Episode VII – The Force Awakens” was reduced in size. Jo Malone has criticised the perfume brand bearing her name for their treatment of the actor John Boyega. “I don’t have time for nonsense. Best of Variety. "John Boyega is an incredible talent, artist and person and we were proud to have him as part of our Jo Malone London family," wrote the company on Twitter following Boyega's statement. John Boyega is an incredible talent, artist and person and we were proud to have him as part of our Jo Malone London family. We press on and strong. We respect John’s decision and we wish him all the best. Perfume company Jo Malone has apologised to the black British star John Boyega for cutting him out of an advert when it was remade for the Chinese market. he detailed the lack of nuance afforded to his character. @katie_strick. We respect John’s decision and we wish him all the best. https://www.dailydot.com/unclick/john-boyega-jo-malone-china-racism The actor will next be seen in Steve McQueen’s “Small Axe” drama anthology for the BBC and Amazon Prime Video. Jo Malone London, the British perfume and scented candle brand, has issued an apology to John Boyega — who was last year named its first male global ambassador — … #ScentofAGent #TheFragranceFoundationAwards pic.twitter.com/rNZpTVXLB6, — Jo Malone London (@JoMaloneLondon) August 27, 2020, “We deeply apologize for what, on our end, was a mistake in the local execution of the John Boyega campaign,” Jo Malone said in a statement to The Hollywood Reporter. Star Wars actor John Boyega has announced his decision to step down as an ambassador for British brand Jo Malone London following the revelation that the company had cut him out of an ad shown in China.. Making the announcement on social media, the actor called the decision to cut him from the campaign without his knowledge "wrong" and one he could not condone. Scenes portray the actor on a white stallion surrounded by pals on BMX bikes on an estate, as well as walking through a local market and dancing in a club. Star Wars' John Boyega has stepped down as Jo Malone's global ambassador.. We respect John’s decision and we wish him all the best. “John is a tremendous artist with great personal vision and direction. W. Katie Strick Feature writer. https://deadline.com/2020/09/john-boyega-jo-malone-china-ad-1234576908/#! It’s not good. Jo Malone London has invented a new scent line that is designed to evoke the wild Steppes of Asia, Scarlet Poppy. © Copyright 2021 Variety Media, LLC, a subsidiary of Penske Business Media, LLC. Jo Malone's apology on Saturday called the reshot ad "a mistake in the local execution of the John Boyega campaign." We respect John’s decision and we wish him all the best. https://www.buro247.my/.../celebeauty-john-boyega-quits-jo-malone.html https://www.comicsands.com/boyega-quits-jo-malone-china-ad-2647679935.h… More recently, Boyega described his experiences on the “Star Wars” films in an extensive interview with GQ, in which he detailed the lack of nuance afforded to his character. 17 September 2020. Boyega stepped down as a global ambassador for the Jo Malone … British cologne company Jo Malone has apologized to “Star Wars” actor John Boyega after editing him out of the Chinese version of an award-winning commercial that he originally conceived, directed and starred in. However, it does not appear to show Liu in Peckham or to be quite so directly autobiographical. — Jo Malone London (@JoMaloneLondon) September 14, 2020 John Boyega is an incredible talent, artist and person and we were proud to have him as part of our Jo Malone London family. John Boyega is an incredible talent, artist and person and we were proud to have him as part of our Jo Malone London family. 17 September 2020. The controversial departure stems from the company’s decision to replace a Black person in a commercial The film has since been removed from the Jo Malone website. British perfume brand Jo Malone London has issued an apology to John Boyega for dropping an ad he made for them and replacing him with a … The concept for the film was based on John’s personal experiences and should not have been replicated.”, “While we immediately took action and removed the local version of the campaign, we recognize that this was painful and that offense was caused,” the statement added. John Boyega is an incredible talent, artist and person and we were proud to have him as part of our Jo Malone London family. “I have decided to step down as Jo Malone’s global ambassador,” Boyega, best known for playing stormtrooper Finn in the Star Wars sequels, wrote on his Twitter account. Jo Malone has branded the decision to cut John Boyega out of the fragrance’s advert in China ‘despicable’ and ‘disgusting’.. Malone is no longer personally associated with the company, having sold it … Variety and the Flying V logos are trademarks of Variety Media, LLC. Golden Globes Predictions: Best Supporting Actress (Film) – Can Nicole Kidman “Zazz” Her Way to the HFPA? John Boyega, the Star Wars actor, has quit his role with the perfume brand Jo Malone after he was cut from the Chinese version of an advert he helped devise. https://www.ft.com/content/f2770ec4-2eb8-4588-b82c-5254a49dd9a3 https://www.ft.com/content/f2770ec4-2eb8-4588-b82c-5254a49dd9a3 John Boyega has cut ties with perfume company Jo Malone after it replaced him in a commercial for the Chinese market. LONDON, Sept 15 — British actor John Boyega today said he had stepped down as brand ambassador for fragrance company Jo Malone, after he was replaced in an aftershave advertising campaign in China. “John Boyega is an incredible talent, artist and person and we were proud to have him as part of our Jo Malone London family. Boyega publicly announced his decision on Twitter. We respect John’s decision and we wish him all the best. Jo Malone has hit out at the "disgusting" treatment of Star Wars actor John Boyega by the perfume brand that bears her name. “John is a tremendous artist with great personal vision and direction. John B on a horse, meanwhile Jo Malone on one. John Boyega will no longer represent London cosmetics brand Jo Malone, he announced Monday. Entertainment Industry Jobs No Longer Qualify for Travel Exemptions to Enter U.K. The concept for the film was based on John’s personal experiences and should not have been replicated. John Boyega Steps Down as Jo Malone Brand Ambassador. John Boyega Gets Apology From Perfume Brand Jo Malone After Being Cut Out of Chinese Commercial. PA. By . We respect John’s decision and we wish him all the best. It won the Fragrance Foundation Virtual awards 2020 for Best Media Campaign. John Boyega has resigned from his role as a brand ambassador for British cologne company Jo Malone following the news he was cut out of the Chinese version of a commercial he had conceived. 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The Open Reel Boards Rotterdam Competition Title ‘Moss Agate’ (EXCLUSIVE). “I don’t have time for nonsense”, wrote the actor, in an apparent rejection of the company’s apology on Monday. The original commercial, titled “London Gent,” featured Boyega walking around London’s Peckham neighbourhood and featured a multicultural cast. We are thrilled to announce that our Jo Malone London Gent film featuring @JohnBoyega is the proud winner of The Fragrance Foundation Virtual Awards 2020 for Best Media Campaign. It won The Fragrance Foundation Virtual Awards 2020 for Best Media Campaign. John Boyega is an incredible talent, artist and person and we were proud to have him as part of our Jo Malone London family. John Boyega is an incredible talent, artist and person and we were proud to have him as part of our Jo Malone London family. — Jo Malone London (@JoMaloneLondon) September 14, 2020 Jo Malone's apology on Saturday called the reshot ad "a mistake in the local execution of the John Boyega campaign." The Chinese version, which stars actor Liu Haoran and features no black people, reuses many of the same concepts, including the structure and the horseplay motif. "John Boyega is an incredible talent, artist and person and we were proud to have him as part of our Jo Malone London family," wrote the company on Twitter following Boyega's statement. We respect John’s decision and we wish him all … The recast and reshot Chinese version replaced Boyega with local actor Liu Haoran (The “Detective Chinatown” franchise). He wrote: “Their decision to replace my campaign in China by using my concepts and substituting a local brand ambassador for me, without either my consent or prior notice, was wrong. British cologne company Jo Malone has apologized to “ Star Wars ” actor John Boyega after editing him out of the Chinese version of an award … We are taking this misstep very seriously and we are working together as a brand to do better moving forward.”. Jo Malone has hit out at the "disgusting" treatment of Star Wars actor John Boyega by the perfume brand that bears her name. Katie Strick Feature writer. “John Boyega is an incredible talent, artist and person and we were proud to have him as part of our Jo Malone London family. Standing up to corporate giants like Disney and Jo Malone — John Boyega is the hero we all need. W. "John Boyega is an incredible talent, artist and person and we were proud to have him as part of our Jo Malone London family. The brand added, "John is … Boyega was appointed the male global ambassador for the brand in 2019. The Hollywood Reporter first reported news of Jo Malone’s apology. Fashion When I joined the brand as their first male global ambassador last year, I created the short film we used to launch the campaign. John Boyega is an incredible talent, artist and person and we were proud to … The original commercial, A London Gent, whose narrative Boyega was the driving force behind, shows the actor surrounded by candles on a film set, thinking about his childhood and his family and friends in Peckham. "John Boyega is an incredible talent, artist and person and we were proud to have him as part of our Jo Malone London family. Read Next: ‘Margrete – Queen of the North’ Teaser, Poster Unveiled by REinvent, SF Studios (EXCLUSIVE), ‘Adu’, ‘Las Ninas,’ ‘Akelarre’ Lead Spain’s Goya Nominations. Jo Malone did apologise, saying in a statement: “We deeply apologise for what, on our end, was a mistake in the local execution of the John Boyega campaign. I have decided to step down as Jo Malone's global ambassador. Jo Malone, based in London, responded to the actor’s decision by releasing another statement on Twitter. Standing up to corporate giants like Disney and Jo Malone — John Boyega is the hero we all need. Film star’s move follows perfume company apology for substituting a Chinese actor for him in campaign advert, Last modified on Tue 15 Sep 2020 19.19 BST. I’ll say it straight up,” said Boyega. “What I would say to Disney is do not bring out a black character, market them to be much more important in the franchise than they are and then have them pushed to the side,” he told GQ. The concept for the film was based on John’s personal experiences and should not have been replicated. PA. By . “John is a tremendous artist with great personal vision and direction. ‘Peaky Blinders’ to End After Sixth and Final Season. And direction Reel Boards Rotterdam Competition Title ‘ Moss Agate ’ ( EXCLUSIVE.! 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